Thursday, November 13, 2008

Hulu In the News

Taking over the world, Step #147: get MySpace to embed your videos.

That's just one piece of good news for Hulu in the news lately. Enjoy!

MySpace Goes 'Primetime' With Embedded Hulu Video
MySpace is incorporating content from Hulu into its MySpaceTV lineup, the social networking site announced Wednesday.

Users can add the Primetime Application to their MySpace profiles and homepages, or view content on the standalone Primetime site. The add-on allows members to search and watch the Hulu database, as well as MySpace original content and shows from the site's 150 partners, without leaving MySpace.

TV’s Web Sites Hunker Down
When asked how Hulu plans to manage the lean months in light of broader advertising pullbacks across the television industry, Mr. Kilar said, “We want to do more of what we are already doing. We have high recall rates and much stronger lift in terms of intent to purchase,” he said. “We are very persnickety about the advertising load you see on Hulu and that puts more focus on the brand, so at the end of the session the brand and the advertising resonates much more.”

Hulu, not YouTube, will dominate the future of online video
Early this week, YouTube revealed a deal it has in the works to let users watch a number of full length movies and old TV shows from MGM. However according to Saul Hansell of the New York Times, it is Hulu that dominates this section of the online video space: "after a year,, the joint venture between NBC and Fox, has become the most prominent site for mainstream TV shows and, increasingly, movies."

Says Jim Packer, MGM’s co-president: “We will have some long-form videos up on YouTube, but I don’t think that’s the platform to have 30 or 40 movies up at once. I feel much more comfortable doing that on a site like Hulu.”

Hulu, YouTube, iTunes take a walk on Sesame Street
NEW YORK (Reuters) – Can you tell me how to get, how to get to Sesame Street? Yes: on iTunes, Hulu and YouTube.

After almost four decades on Public Broadcasting Service-affiliated television stations, the popular children's program "Sesame Street" is moving to the Internet.
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